Hi! I’m Elizabeth – your on-call pragmatic perfectionist. After nearly a decade in nonprofit program management, I know your success relies on robust and enthusiastic supporters.
Together with clients, I craft digital strategies that maximize dollars for high-purpose organizations (think non-profits and B-corps).
To get the best results, I live at the intersection of creativity and data obsession. You’re constantly thinking of ways to amplify your impact; now I will, too.
Let’s make your message resonate! Get in touch today.
Services
Copywriting
- Product, Program, & Personnel Pages
- Ad, Social, & Email Campaigns
- Branding
- Promotional Video Scripts
Social Media Marketing
- Content Creation & Channel Management
- Campaign Development, Tracking, & ROI
- Organic Lead Generation & Donor Attraction
- Paid Advertising: LinkedIn, Facebook, Instagram
Email Marketing
- Lead Acquisition, Retention, & Conversion
- Targeting & Segmenting Strategy
- Re-warming Campaigns
Content Marketing & Ghostwriting
- Blogs, White Papers, & Feature Articles
- Essays & Short Novels
- Editing & Editorial Strategy
Work
Case studies and specific work samples available upon request.
Ruby Brick
Full-stack, integrated digital strategy – Email, Social Media, Content working together for donor generation, donation traffic, and donor retention.
- Facebook & Instagram Paid Advertising
- Social Media Management
- Web Copywriting – landing pages & program pages
- Organic Lead Generation
- Campaign Development & ROI
Elizabeth is a wealth of creative, custom ideas for the clients we serve. She stays laser-focused on their goals and what data shows will be effective. I always want Elizabeth’s input and expertise on my digital campaigns!
Sarah Quezada, Founder & Creative Director
Third River Partners
- Facebook & LinkedIn Paid Advertising
- Email Marketing
- Qualified Lead Generation Strategy
- Thought Leadership – White Papers, Press Release, Industry Tools
- Web Copy – product, product launch, staff biographies
Elizabeth devised and conducted an email strategy that generated dozens of highly qualified leads for us within a day. A pleasure to work with – gifted, empathetic, and strategic.
Ken Jennings, CEO
InterVarsity
- Crisis Communications Planning & Roll-Out
- Website Copywriting
- Blog Writing & Editing
- Social Media Strategy
- Technical Writing & Editing – Manuals & Handbooks
I have found Elizabeth easy to work with and always ready to engage at a deep level. She is drawn to define and achieve outcomes which take into consideration all stake holders.
Scott Bessenecker, Director of Global Engagement & Justice
Georgia Institute of Technology – Work Science Center
- Blog Writing & Editing
- Social Media Strategy
- Content Strategy
About
Elizabeth Moraff is an experienced copywriter and digital strategist who brings her love of data and humanitarianism to the nonprofit marketing world. You can find her credited work published in academic journals and “edutaining” blogs. You may have picked up her ghost-written work via one best-selling book or many non-profit websites.
Before spending 9 years in nonprofit program management, she received her training in Psychology and English Language & Literature at the University of Maryland.
You can find her in Atlanta researching the latest social media trends, scrolling through TikTok, or enjoying a phenomenal (if likely depressing) novel.