Elizabeth Moraff is a Copywriter & Marketing Strategist

Hi! I’m Elizabeth – your on-call pragmatic perfectionist. After nearly a decade in nonprofit program management, I know your success relies on robust and enthusiastic supporters.

Together with clients, I craft digital strategies that maximize dollars for high-purpose organizations (think non-profits and B-corps). 

To get the best results, I live at the intersection of creativity and data obsession. You’re constantly thinking of ways to amplify your impact; now I will, too.

Let’s make your message resonate! Get in touch today.



Product, Program, & Personnel Pages

Ad, Social, & Email Campaigns


Promotional Video Scripts

Social Media Marketing

Content Creation & Channel Management

Campaign Development, Tracking, & ROI

Organic Lead Generation & Donor Attraction

Paid Advertising: LinkedIn, Facebook, Instagram

Email Marketing

Lead Acquisition, Retention, & Conversion

Targeting & Segmenting Strategy

Re-warming Campaigns

Content Marketing & Ghostwriting

Blogs, White Papers, & Feature Articles

Essays & Short Novels

Editing & Editorial Strategy


*Case studies and specific work samples available upon request*

Ruby Brick is a marketing agency for non-profits specializing in digital strategy & content.

Ruby Brick

Full-stack, integrated digital strategy – Email, Social Media, Content working together for donor generation, donation traffic, and donor retention.

Facebook & Instagram Paid Advertising

Social Media Management

Web Copywriting – landing pages & program pages

Organic Lead Generation

Campaign Development & ROI

Elizabeth is a wealth of creative, custom ideas for the clients we serve. She stays laser-focused on their goals and what data shows will be effective. I always want Elizabeth’s input and expertise on my digital campaigns! 
Sarah Quezada, Founder & Creative Director
Third River Partners is a Leadership & Change Management Consulting Firm.

Third River Partners

Facebook & LinkedIn Paid Advertising

Email Marketing

Qualified Lead Generation Strategy

Thought Leadership – White Papers, Press Release, Industry Tools

Web Copy – product, product launch, staff biographies

Elizabeth devised and conducted an email strategy that generated dozens of highly qualified leads for us within a day. A pleasure to work with – gifted, empathetic, and strategic.
-Ken Jennings, CEO


InterVarsity is a national campus ministry for undergraduate & graduate students.


Crisis Communications Planning & Roll-Out

Website Copywriting

Blog Writing & Editing

Social Media Strategy

Technical Writing & Editing – Manuals & Handbooks

I have found Elizabeth easy to work with and always ready to engage at a deep level. She is drawn to define and achieve outcomes which take into consideration all stake holders.
Scott Bessenecker, Director of Global Engagement & Justice
Georgia Institute of Technology is one the top 50 Universities in the Nation

Georgia Institute of Technology – Work Science Center

Blog Writing & Editing

Social Media Strategy

Content Strategy


Elizabeth Moraff is an experienced copywriter and digital strategist who brings her love of data and humanitarianism to the nonprofit marketing world. You can find her credited work published in academic journals and “edutaining” blogs. You may have picked up her ghost-written work via one best-selling book or many non-profit websites.

Before spending 9 years in nonprofit program management, she received her training in Psychology and English Language & Literature at the University of Maryland.

You can find her in Atlanta researching the latest social media trends, scrolling through TikTok, or enjoying a phenomenal (if likely depressing) novel.