Hi! I’m Elizabeth – your on-call pragmatic perfectionist. After nearly a decade in nonprofit program management, I know your success relies on robust and enthusiastic supporters.
Together with clients, I craft digital strategies that maximize dollars for high-purpose organizations (think non-profits and B-corps).
To get the best results, I live at the intersection of creativity and data obsession. You’re constantly thinking of ways to amplify your impact; now I will, too.
Let’s make your message resonate! Get in touch today.
SERVICES
Copywriting
Product, Program, & Personnel Pages
Ad, Social, & Email Campaigns
Branding
Promotional Video Scripts
Social Media Marketing
Content Creation & Channel Management
Campaign Development, Tracking, & ROI
Organic Lead Generation & Donor Attraction
Paid Advertising: LinkedIn, Facebook, Instagram
Email Marketing
Lead Acquisition, Retention, & Conversion
Targeting & Segmenting Strategy
Re-warming Campaigns
Content Marketing & Ghostwriting
Blogs, White Papers, & Feature Articles
Essays & Short Novels
Editing & Editorial Strategy
WORK
*Case studies and specific work samples available upon request*
Ruby Brick
Full-stack, integrated digital strategy – Email, Social Media, Content working together for donor generation, donation traffic, and donor retention.
Facebook & Instagram Paid Advertising
Social Media Management
Web Copywriting – landing pages & program pages
Organic Lead Generation
Campaign Development & ROI
Third River Partners
Facebook & LinkedIn Paid Advertising
Email Marketing
Qualified Lead Generation Strategy
Thought Leadership – White Papers, Press Release, Industry Tools
Web Copy – product, product launch, staff biographies
InterVarsity
Crisis Communications Planning & Roll-Out
Website Copywriting
Blog Writing & Editing
Social Media Strategy
Technical Writing & Editing – Manuals & Handbooks
Georgia Institute of Technology – Work Science Center
Blog Writing & Editing
Social Media Strategy
Content Strategy
ABOUT
Elizabeth Moraff is an experienced copywriter and digital strategist who brings her love of data and humanitarianism to the nonprofit marketing world. You can find her credited work published in academic journals and “edutaining” blogs. You may have picked up her ghost-written work via one best-selling book or many non-profit websites.
Before spending 9 years in nonprofit program management, she received her training in Psychology and English Language & Literature at the University of Maryland.
You can find her in Atlanta researching the latest social media trends, scrolling through TikTok, or enjoying a phenomenal (if likely depressing) novel.